Creative Operations Leader

Nicholas Baker

Building teams and systems that help organizations create better work.

What I do.

At Michigan State Athletics, I lead Spartan Vision, Creative Services, and Brand Management, helping shape the systems, standards, and creative output behind a wide range of content and brand work. That includes live production, post-production, creative services, social, licensing, footage requests, and brand stewardship across digital, uniforms, and print.

I bring more than ten years of experience leading teams and creative work across athletics, agency, and network news. I care as much about the people behind the work as I do the details that shape it.

Michigan State Athletics

Built Spartan Vision from a five-producer video unit into a multidisciplinary team spanning live production, post-production, creative services, social media, and department brand governance.

Zeno Group

Partnered with agency teams on editorial, motion design, and select production work.

Campbell Ewald

Edited and produced video and motion graphics for clients including OnStar, the U.S. Navy, USPS, and the Ad Council.

CBS News / 48 Hours

Supported investigative reporting for 48 Hours through research and story development.

The work matters.

To see additional work or campaigns, please email me.

Let’s talk.

Want to talk about projects, creative leadership, or building better systems? Reach out. I’m PMP certified, and also a pilot.