Brand Strategy · Creative Operations · Storytelling

Nicholas Baker

Creative leadership that holds the work together.

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Built for the space between idea and execution.

I lead where creative ambition, organizational priorities, and real-world pressure meet. That means aligning people, protecting brand standards, managing complexity, and helping good work grow with purpose.

At the center of it, I care about people. The audience, the team, the brand, the moment. Good work should support the business, but it should also connect, clarify, and leave people with something worth remembering.

Built across different rooms.

Experience across athletics, agency, broadcast, nonprofit, and national brand work.

Michigan State Athletics
Zeno Group
Campbell Ewald
CBS News / 48 Hours
Pizza Hut
Natural Light
Buffalo Wild Wings
Topgolf
U.S. Navy
OnStar
USPS
Ad Council

Range with a point of view.

Selected work across brand, agency, documentary, athletics, and long-form storytelling.

Let’s talk.