Build strong teams.
Help people grow.
I build teams, coach people, and make expectations clear. I want people to know what they’re working toward, have room to contribute, and see a future for themselves.
See the bigger picture.
Make it matter.
I’m Nick. I bring people, brands, and stories together, turning a shared vision into work that moves people.
Show reel2026
My work.
In motion.
My 2026 reel, featuring work across advertising, documentary, and athletics.
Organizations and brands I’ve worked with or for
The way I work
Good work starts with people.
I bring people together, help them grow, and give the work a clear direction. Together, we help brands tell their stories and make an impact.
Build strong teams.
Know the brand.
Keep it true.
I help teams understand what a brand stands for and carry that into the work. Every story can have its own character while still feeling like it belongs.
Tell the story.
Make an impact.
I help teams create stories that give people a reason to care and a reason to act. The work should serve the brand and make a difference for the people it reaches.
Selected work
Different challenges.
A connected perspective.
Featured project
Brand identity / Brand story / Video productionFrom the brand to the story
Give a shared ambition
an identity and a voice.
I worked on building the FOR SPARTA brand and its story, including the logo, colors, and fonts. Then I produced the introduction video with Magic Johnson, traveling to California to film with him.
It brought the brand work and the storytelling together: what the initiative stood for, how it looked, and how we introduced it to people.
Videos & stories
See the work.
Commercials, documentaries, and stories from inside the game. A selection of projects I’ve helped bring to life.
A little about me
A storyteller’s instinct.
A leader’s perspective.
My career started in television and advertising, with experience at CBS News and Campbell Ewald. At Michigan State, I grew from hands-on production into leading creative teams and shaping the brand and the stories we told.
Today, I oversee strategic content and brand management at Spartan Ventures. My team spans creative, production, social, and brand. I help people develop and bring those areas together around the organization’s priorities. I’m comfortable setting the direction and getting into the details when the team needs me.
What drives me is having an impact. I enjoy helping people find their confidence, seeing a team grow, and helping brands tell stories that make people feel understood. I want that work to make a difference for the people doing it, the organization behind it, and the people it reaches.
Vice President, Strategic Content & Brand ManagementSpartan Ventures · Michigan State Athletics
Let’s connect
Let’s make an impact.
I want to help people and brands make a difference. If you’re building something that matters and need someone to help lead the team and tell the story, I’d love to talk.
Let’s talk
