Creative Leadership · Brand Stewardship · Storytelling

Nicholas Baker

Creative leader building sharper teams, stronger systems, and work with a point of view.

Creative leadership with range.

I lead teams, shape systems, and help strong ideas become stronger work. My background spans athletics, agency, documentary, and network news, which gives me a broad perspective on storytelling, brand standards, operations, and execution.

At Michigan State Athletics, I oversee Spartan Vision, Creative Services, and Brand Management. That means building clarity across live production, post-production, social, licensing, design, and brand stewardship while helping the work stay sharp, consistent, and useful.

Michigan State Athletics

Built Spartan Vision from a five-producer video unit into a multidisciplinary team spanning live production, post-production, creative services, social media, and department brand governance.

Zeno Group

Partnered with agency teams on editorial, motion design, and select production work.

Campbell Ewald

Edited and produced video and motion graphics for clients including OnStar, the U.S. Navy, USPS, and the Ad Council.

CBS News / 48 Hours

Supported investigative reporting for 48 Hours through research and story development.

Range, craft, and point of view.

A mix of commercial, documentary, and long-form work across sports, agency, and broadcast.

Let’s talk.